ATTENTION: ENTREPRENEURS & INFLUENCERS
YOU'RE ONE STORY AWAY FROM BEING UNFORGETTABLE
You don't need 10k followers...you need a personal brand that can't be copied
CLICK BELOW TO WATCH FIRST!
A year access. A lifetime of leverage. Just $997
MEET THE FOUNDER & CEO
Hey, I'm Lefteris!
Inside The Persona Club, we don’t just teach content—we deconstruct the storytelling psychology behind the greatest films and TV shows on Earth. From reality TV to cult classics, we reverse-engineer what makes an audience obsessed… and show you how to channel that same energy into your brand.
This isn’t about virality. It’s about legacy.
I’ve been shaping personal brands since 2010—long before it was a trend. My story began behind the DJ booth, where I built entire identities without saying a word. No captions. No hashtags. Just presence, tension, and emotional payoff. Now, as a filmmaker and brand strategist, I help people do the same—but this time, using their voice and vision to take control of how the world sees them.
What we do here isn’t coaching. It’s direction. It’s identity architecture. It’s training for people ready to become main characters in their business and brand. Are you ready to create content that moves people—and positions you as unforgettable?
You need 3 things to crush your personal brand:
A Point of View
Most people recycle opinions. Iconic brands challenge them. People follow perspective, not personalities (although it is important to have one).
An Origin Story
When your audience can trace how your past created your present, they don't just consume you. They root for you.
Signature Energy
When your brand walks into a room before you do...you've won! Your personal brand should feel like a character we can't stop watching.
Ready to get started?
BEHOLD...THE MAGIC FORMULA
ONLY PROBLEM IS? MOST PEOPLE'S NARRATIVES SUCK ONLINE!
INSTEAD, IT'S A WATERED DOWN VERSION OF WHO THEY THINK THEY SHOULD BE
What's Inside
📌 COMMUNITY
Storytelling is never a solo journey.
Our Community tab is where ideas are shared, questions are answered, and wins are celebrated.
🎤 EVENTS
Once a month, the floor is yours.
Our Live AMA Events give you direct access to me, where we break down storytelling, branding, and anything else on your mind.
🎬 DIRECTOR IN YOUR POCKET
Imagine having a filmmaker in your back pocket, feeding you real-world insights as they happen. No waiting for the next lesson—just instant, actionable takeaways.
🔥 WEEKLY CHALLENGES
Thinking about building your brand won’t get you results—
taking action will.
Every week, I drop a
brand-building challenge
designed to push you forward through documentation and storytelling.
🎓 SEASONED MODULES
Forget cookie-cutter lessons—Seasoned Modules are designed to shift your perspective entirely.
These structured lessons will help you become a Category of One, showing you a fresh, unconventional way to approach storytelling, branding, and standing out in your industry.
🎥 AUTHORITY PACKS
Great storytelling is built on great questions.
Every month, you’ll get an
Authority Pack filled with documentary-style, thought-provoking prompts designed to elevate your storytelling game.
TESTIMONIALS
What others are saying
STILL NOT SURE?
Frequently Asked Questions
We Understand You Have Questions, and We’ve Got Answers
What is the Persona Club?
It’s a personal branding community designed to help entrepreneurs craft unforgettable brands through authentic storytelling. You’ll get monthly prompts, quarterly modules, live Q&A sessions, and a supportive community to help you connect deeply with your audience.
How is this different from other programs?
The Persona Club is led by an award-winning documentary filmmaker and focuses on crafting lasting personal brands through authentic storytelling.
What will I learn in the club?
You’ll learn how to share your story authentically, build a memorable brand, overcome content roadblocks, and create evergreen content that resonates with your audience.
Is it only about video content?
Nope! While video is a powerful tool, the prompts and strategies work for text posts, graphics, blogs, or any format that helps you tell your story.
What if I don’t see results right away?
Personal branding is a long-term game, not an overnight fix. The club is designed to give you the tools and guidance to create lasting impact. Progress might feel slow at times, but the results will be worth it.
What if I decide it’s not for me?
You can cancel your membership anytime, no strings attached. You’ll still keep all the tools and lessons you’ve gained. You just won't have access to any new material.
